Session 4

Today's learning was on collection data through WIHIC instrument. I have always been skeptical about survey as I doubt the accuracy of data collected. My mental model is that people are generally not serious about survey. Most are going through the motion and there are limitation to the instrument. Statement are subjected to individual interpretation and understanding. My assumption is that the realibility of any survey is very much dependent on the profile of the participants. Culture of the target sample play an important factor i.e Western culture is more open to sharing as compared to Asian culture. The demography and educational profile also contribute to the accuracy of results.